WORKING GROUP "PROMOTION AND CAMPAIGNING"

This paper begins by presenting the "promotion and campaigning" Working Group members. These members are: Sweden, the Netherlands, Denmark, France, United Kingdom, Finland, Austria, and Belgium. The Working Group members were invited to answer the following questions: (1) Who buys helmets; (2) Why do they buy helmets; (3) Who does not buy helmets; and (4) why do these people not buy helmets? Some of the ways in which countries that are actively promoting helmets are briefly described. The following countries are mentioned: Sweden, Austria, United Kingdom, and Denmark. The Working Group decided that there are several key factors that succesful promotion campaigns should address. Helmet initiatives must, for instance: (i) have access to accurate accident data; (ii) identify which groups are to be targetted by the promotion campaign; (iii) provide both information and advice as locally as possible; (iv) be persistent; (v) use the media as much as possible; and (vi) must try to create a positive, fashionable image of using helmets, especially among teenagers. It appears that most helmet promotion initiatives concentrate on children. However, initiatives should also be developed for adults. For the covering abstract of the conference see IRRD 867563.

  • Availability:
  • Corporate Authors:

    EUROPEAN CONSUMER SAFETY ASSOCIATION ECOSA

    P O BOX 75169
    AMSTERDAM,   Netherlands  1070 AD

    EURPEAN CONSUMER SAFETY ASSOCIATION ECOSA

    P O BOX 75169
    AMSTERDAM,   Netherlands  1070 AD
  • Authors:
    • Clinton, K
  • Publication Date: 1993-10

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00675009
  • Record Type: Publication
  • Source Agency: Institute for Road Safety Research, SWOV
  • ISBN: 90-6788-155-4
  • Files: ITRD
  • Created Date: Mar 28 1995 12:00AM