THE ADVERTISING MEDIA AS ENCOURAGER OR DISCOURAGER OF SPEED
This speech discusses how far car advertising in the UK encourages speed. The author considers that the use of advertising for speed is declining and may continue to decline. Advertisers attempt to exploit attitudes, not to create and reflect them. During the last few years, the dominant trends in car advertising have been 'greenness', economy and value, and safety. Nevertheless, there are some drivers for whom speed has an irresistible appeal. However, public disapproval for speed is increasing, and speed is becoming an issue. Both urban and rural local communities are now demanding traffic calming measures, and a renewed emphasis on speed limits. Those involved in road safety should make speed even more of an issue, and encourage attitudes against excessive speed. Car manufacturers and advertisers will respond as these attitudes against speed become more prevalent. Cars could be designed and marketed using criteria other than speed. For the covering abstract see IRRD 866185.
Royal Society for the Prevention of AccidentsCannon House, Priory Queensway
Birmingham B4 6BS, England
- Pike, N
- Publication Date: 1994
- Pagination: 7 p.
- TRT Terms: Attitudes; Conferences; Crimes; Publicity; Speed; Speed limits
- Uncontrolled Terms: Modifications
- ITRD Terms: 2267: Attitude (psychol); 8525: Conference; 9048: Modification; 1516: Offence; 8573: Publicity; 5408: Speed; 624: Speed limit
- Subject Areas: Security and Emergencies;
- Accession Number: 00668644
- Record Type: Publication
- Source Agency: Transport Research Laboratory
- Files: ITRD
- Created Date: Nov 16 1994 12:00AM