PROMOTING DESIGNATED DRIVERS: THE HARVARD ALCOHOL PROJECT

The designated driver concept is a new component of the nation's comprehensive strategy for reducing alcohol-related traffic fatalities through prevention, deterrence, and treatment. This article explains how the designated driver concept serves as a vehicle for changing social norms, describes the national designated driver campaign and the involvement of the public and private sectors, and presents public opinion findings documenting the wide popularity and growing usage of the designated driver concept.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/07493797
• Corporate Authors:

  Oxford University Press

  Journals Subscription Department, 2001 Evans Road
  Cary, NC  United States  27513
• Authors:
  • Winsten, J A
• Publication Date: 1994-5

Language

• English

Media Info

• Features: References;
• Pagination: p. 11-14
• Serial:
  • American Journal of Preventive Medicine
  • Volume: 10
  • Issue Number: 3
  • Publisher: Elsevier
  • ISSN: 0749-3797
  • Serial URL: http://www.sciencedirect.com/science/journal/07493797

Subject/Index Terms

• TRT Terms: Alcohol use; Designated drivers; Drunk driving; Safety campaigns; Safety programs; Traffic safety education
• Old TRIS Terms: Alcohol education programs; Alcohol usage; Alcohol usage deterrents
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00667916
• Record Type: Publication
• Files: TRIS
• Created Date: Oct 28 1994 12:00AM