Asian Americans are the fastest growing segment of the U.S. population, more than doubling in the past decade from 3.7 million in 1980 to 7.9 million in 1990. Findings on the travel behavior and commuting concerns of the Asian-American commuter are based on an analysis of "State of the Commute" surveys conducted by Commuter Transportation Services, Inc. (CTS) in 1991, 1992, and 1993. Supporting data are taken from the 1980 and 1990 Censuses. CTS has also reviewed marketing literature for techniques that have proved effective in reaching the Asian-American market in other industries. It should be noted that within the Asian community, there is a wide range of ethnic groups that are diverse in many characteristics: language, religion, culture, and value system. Some general inferences made, therefore, may not apply to all Asian ethnic groups. Results show that Asian commuters have a higher drive-alone rate and a lower carpool rate than other ethnic groups. However, Asians are the most likely to indicate that they would be interested in trying carpooling or vanpooling. Marketing literature indicates that Asians concentrate in suburban strongholds and identify with their native language; marketing campaigns that are in Asian languages and that promote a sense of community have been effective. It is concluded that Asian commuters are likely to choose an alternative to driving alone if given more information on their commute options. CTS can increase the rideshare rate of Asian commuters by investing in marketing programs targeted at this group. The marketing campaigns should include home-end corridor programs and promotional material in Asian languages.


  • English

Media Info

  • Features: Figures; References;
  • Pagination: p. 145-151
  • Monograph Title: Public transportation: bus, rail, ridesharing, paratransit services, and transit security
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00667630
  • Record Type: Publication
  • ISBN: 0309055105
  • Files: TRIS, TRB
  • Created Date: Oct 7 1994 12:00AM