Computer assisted telephone interviewing was employed to contact a randomsample of: people who had purchased a new or used car within the last 6 months, and others irrespective of age of car and when purchased. The objective of the survey was to gain an understanding of the attitudes and knowledge of car buyers/owners to vehicle safety issues and to assess the impact of the New Car Assessment Program (NCAP), where new cars are subjected to barrier crash tests to determine how well they protect the occupants. This survey is a repeat of a survey conducted in June 1993 and July 1992.The questionnaire is the same as the one used in 1993 to enable a direct comparison of the results. The survey showed that 1) The consideration ofpersonal occupant safety remains in fourth position behind the cost, reliability and the size of the car. 2) Knowledge about air bags and anti-lock braking is high and has increased over the last year. 3) Knowledge of other safety features is poor, and any publicity also needs to be explanatory. 4) Buyers are less likely than last year to want compulsory fitting of safety features. 5) 50% of car buyers knew about NCAP, most of whom learnt about it from television coverage. 6) The majority of car buyers considered NCAP to be useful. 7) Car buyers may equate safety with both personal and vehicle survivability in a crash. (a)


  • English

Media Info

  • Serial:
    • Issue Number: GR 94-8

Subject/Index Terms

Filing Info

  • Accession Number: 00674538
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0-7306-2229-0
  • Files: ITRD, ATRI
  • Created Date: Mar 8 1995 12:00AM