ATTITUDES TOWARD ADVANCED AUTOMOTIVE DISPLAY SYSTEMS: FEEDBACK FROM DRIVER FOCUS GROUP DISCUSSIONS. FINAL REPORT

Forty-six drivers of late model cars equipped with advanced information systems participated in four focus groups conducted in Los Angeles and New York. The sessions provided insights into drivers' perceptions of the value of these systems, including strengths, weaknesses, and potential improvements for future systems. Drivers expressed greatest interest in systems that warn of potential hazards from their vehicles or the road. These systems must provide information in a timely manner to allow appropriate corrective actions. There were complaints about attention being diverted from driving while operating entertainment systems and cellular phones. The need was identified to integrate cellular phone controls on the dashboard, hands-free dialing, and easier identification of key controls. There is also an interest in navigational systems. Interest was expressed for a system that provides a head-up display to address safety concerns related to reading directions.

  • Supplemental Notes:
    • Published May, 1990; revised August 1993.
  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    Brand Consulting Group

    17117 West Nine Mile Road, #1020
    Southfield, MI  United States  48075
  • Authors:
    • Brand, J E
  • Publication Date: 1993-8

Language

  • English

Media Info

  • Pagination: 72 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00675261
  • Record Type: Publication
  • Source Agency: University of Michigan Transportation Research Institute
  • Report/Paper Numbers: UMTRI-90-22, BCG #452-1Q
  • Contract Numbers: DTFH61-89-C-00044
  • Files: TRIS, USDOT
  • Created Date: Mar 13 1995 12:00AM