A strong public information, public education and public relations (PIER) program can help an emergency medical service (EMS) operation cope with the challenges presented by modern emergencies. A good PIER program can save money as well as lives. Unfortunately, there is no single set of PIER methods that will work for everyone. This manual offers some principles to guide you in developing a PIER program that will meet the special needs of your community. This manual offers information about how to secure political and organizational backing for PIER, the necessity of networking, and how to raise money for your PIER program. The manual explores ways to build relationships with the media before emergencies and at the scene, as well as common legal issues associated with EMS PIER. It also includes guidelines for evaluating the effectiveness of your program and additional resources to consult for more information. Above all, this manual stresses the importance of building a team to conduct EMS PIER activities. Experience has shown that the energy expended in a good PIER program returns long-term rewards to the organization in terms of better public relations and increased awareness of injury and illness prevention.

  • Corporate Authors:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Perez, C
    • Cote, P
    • Kirchmeier, M
    • POLLARD, J
    • Stromback, K
    • Whiting, M
    • Williams, M
    • Wilson, M
    • Mallard, A
    • McCauley, S
    • Smith, J
    • Weiger, P
  • Publication Date: 1994-9


  • English

Media Info

  • Features: Appendices; Photos; References;
  • Pagination: 120 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00672506
  • Record Type: Publication
  • Report/Paper Numbers: FA-151
  • Files: TRIS, USDOT
  • Created Date: Jan 6 1995 12:00AM