SOME ASPECTS OF ROAD SAFETY ADVERTISING WITH EMPHASIS ON 1972 CAMPAIGN, VOLUME III: EFFECTS ON BEHAVIOR

The safe driving campaign run in the summer of 1972 emphasized three areas of driving, tailgating, overtaking on a highway and approaching a controlled intersection on an amber light. These were chosen because of their apparently high association with certain types of accidents. If the campaign succeeded in influencing British Columbian's driving behaviour we might expect this to be reflected in the B.C. accident statistics. In this volume we discuss the analyses performed on these accident statistics. No conclusion could be made on the question of whether the 1972 campaign influenced British Columbian's driving, but several patterns of accidents were identified which should aid in the design and timing of future campaigns.

  • Supplemental Notes:
    • Sponsored by British Columbia Automobile Insurance Board.
  • Corporate Authors:

    British Columbia Research

    Vancouver, BC  Canada 
  • Authors:
    • Keyl, P M
    • Godfrey, K V
  • Publication Date: 1974-11

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 40 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00132192
  • Record Type: Publication
  • Source Agency: Highway Safety Research Institute
  • Report/Paper Numbers: Project No. 72-5308
  • Files: TRIS
  • Created Date: Nov 23 1977 12:00AM