SOME ASPECTS OF ROAD SAFETY ADVERTISING WITH EMPHASIS ON 1972 CAMPAIGN, VOLUME III: EFFECTS ON BEHAVIOR
The safe driving campaign run in the summer of 1972 emphasized three areas of driving, tailgating, overtaking on a highway and approaching a controlled intersection on an amber light. These were chosen because of their apparently high association with certain types of accidents. If the campaign succeeded in influencing British Columbian's driving behaviour we might expect this to be reflected in the B.C. accident statistics. In this volume we discuss the analyses performed on these accident statistics. No conclusion could be made on the question of whether the 1972 campaign influenced British Columbian's driving, but several patterns of accidents were identified which should aid in the design and timing of future campaigns.
- Sponsored by British Columbia Automobile Insurance Board.
British Columbia ResearchVancouver, BC Canada
- Keyl, P M
- Godfrey, K V
- Publication Date: 1974-11
- Features: Figures; References; Tables;
- Pagination: 40 p.
- TRT Terms: Advertising campaigns; Behavior; Car following; Drivers; Highway safety; Passing; Signalized intersections
- Subject Areas: Highways; Safety and Human Factors;
- Accession Number: 00132192
- Record Type: Publication
- Source Agency: Highway Safety Research Institute
- Report/Paper Numbers: Project No. 72-5308
- Files: TRIS
- Created Date: Nov 23 1977 12:00AM