SOME ASPECTS OF ROAD SAFETY ADVERTISING WITH EMPHASIS ON 1972 CAMPAIGN, VOLUME II: EFFECTS ON KNOWLEDGE AND ATTITUDE
This volume deals solely with the two phase survey of drivers carried out during and following the safe driving advertising campaign. The questions in the survey fell into four categories: i) "Throw-away" questions at the start to set respondents at ease; ii) Personal data, such as age, sex, occupation, and access to car; iii) Knowledge of traffic laws and attitudes towards traffic and driving; iv) Questions to ellicit information on Expressive Driving behaviour. Expressive driving behaviour concepts are discussed in Volume IV, along with other supplementary material on that subject. A subsequent volume will deal in detail with the results of the expressive driving analyses. This volume (Volume II) provides the results of all analyses and tabulations of the survey data while the contents of Volume I are restricted to those results most pertinent to our conclusions and recommendations. Volume III deals with changes in behaviour as manifested by accident data.
- Sponosred by British Columbia Automobile Insurance Board.
British Columbia ResearchVancouver, BC Canada
- Keyl, P M
- Godfrey, K V
- Publication Date: 1974-11
- Features: References; Tables;
- Pagination: 75 p.
- TRT Terms: Advertising campaigns; Attitudes; Behavior; Drivers; Highway safety; Traffic regulations
- Uncontrolled Terms: Traffic laws
- Subject Areas: Highways; Law; Safety and Human Factors;
- Accession Number: 00132191
- Record Type: Publication
- Source Agency: Highway Safety Research Institute
- Report/Paper Numbers: Project No. 72-5308
- Files: TRIS
- Created Date: Nov 23 1977 12:00AM