MARKETING PUBLIC TRANSIT

This book suggests a decision-making framework for planning, designing, and promoting public transportation in a time of limited resources. Considers problems in terms of the marketing mix of service, price, communication with customers, and distribution.

  • Corporate Authors:

    American Planning Association

    1313 East 60th Street
    Chicago, IL  United States  60637-2897
  • Authors:
    • Lovelock, C H
  • Publication Date: 1987

Language

  • English

Media Info

  • Pagination: 238 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00669408
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 29 1994 12:00AM