THE COMPANY CAR - PREPARING FOR ECONOMIC RECOVERY. AN INDEPENDENT BOARDROOM REPORT ON THE STATUS AND FUTURE DEVELOPMENT OF THE COMPANY CAR, COMMISSIONED BY NISSAN MOTOR (GB) LTD
The report examines the role of the company car as the United Kingdom economy recovers from one of the longest recessions it has known. It is thought that there may be a revolution in the provision of company cars in the next five years. Strategic issues are raised, which it is felt managements can resolve prior to the full economic recovery. Future allocation of company cars, the design of sales territories and allocation of levels of cars in the more austere business climate after recovery are issues that will have to be resolved. Checklists are given wherever possible to define the recommended actions. The speed of recovery in the service industry will depend on management skills and will require planning for new markets, new products, and new methods of doing business. The report reviews the rationale for changes that might be expected in company car provision during economic revival. The strategic implications of economic recovery on business and car fleets are discussed. The significance of the taxation changes in the 1993 budget are considered.
CENTRE FOR AUTOMOTIVE MANAGEMENTHENLEY MANAGEMENT COLLEGE
HENLEY ON THAMES, OXON United Kingdom RG9 3AU
- Publication Date: 0
- Features: References;
- Pagination: 27 p.
- TRT Terms: Automobiles; Economics; Jobs
- Geographic Terms: United Kingdom
- ITRD Terms: 1243: Car; 255: Economics; 2271: Occupation; 8119: United Kingdom
- Subject Areas: Economics;
- Accession Number: 00668175
- Record Type: Publication
- Source Agency: Transport Research Laboratory
- Files: ITRD
- Created Date: Nov 2 1994 12:00AM