A STRATEGIC STUDY FOR COMMUNICATION PROGRAMS ON ALCOHOL AND HIGHWAY SAFETY: HIGH SCHOOL STUDY

This is an analysis of a representative sample of high school students to provide strategic direction for communications programs on alcohol and highway safety. In 1974 a sample was obtained reflecting the metropolitan and nonmetropolitan composition of the country. Interviews and questionnaires were employed. The Alcohol Related Student is more social and group orientated; he constitutes a separate youth group, is impulsive, a frequent user of alcoholic beverages, particularly beer. The car is used as a drinking location. ARS-Involved youth are knowledgable about the major role of alcohol in traffic fatalities and perceive themselves to have been involved in the potential DWI situation in the past. The specific countermeasures with the highest potential is the offer to drive the person home, and making sure no one rides with the drunk person. Seeking assistance from either parents or police, does not present a viable alternative for countermeasure action.

  • Supplemental Notes:
    • Sponsored by National Highway Traffic Safety Administration.
  • Corporate Authors:

    Grey Advertising Incorporated

    777 3rd Avenue
    New York, NY  USA  10017
  • Publication Date: 1974-11

Media Info

  • Features: Figures;
  • Pagination: 75 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00132104
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Research Info Serv
  • Report/Paper Numbers: Rpt. No. 10300BR606
  • Files: TRIS
  • Created Date: Nov 9 1977 12:00AM