AN ANALYSIS OF THE HOUSEHOLD SURVEY: 1974

A third survey of Los Angeles households was conducted to determine knowledge, attitudes and behaviors relating to drinking and driving. Questions dealing with attitudes and behaviors toward intervention into someone else's drinking and driving were included to relate to ASAP's advertising campaign, which focuses on the significant other. This report presents the demographic charactorestics of the respondents. In addition to an analysis of the responses of the general sample, a special section covering the risky driver is included. Special attention is afforded to the items that relate to public information and education. The study concludes that the majority of the people are well aware of the problem of drinking and driving. They look favorably upon intervention as significant others. However, there are small minorities of people who don't view the problem as serious and who look negatively on intervention. Implications for advertising campaigns and further research are discussed. /Author/

  • Corporate Authors:

    Los Angeles County, California

    Alcohol Safety Action Project, 1540 Alcazar
    Los Angeles, CA  United States  90033
  • Authors:
    • Haugen, R
  • Publication Date: 1975-7

Media Info

  • Features: Tables;
  • Pagination: 31 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00132091
  • Record Type: Publication
  • Source Agency: Highway Safety Research Institute
  • Contract Numbers: DOT-HS-161-2-252
  • Files: TRIS
  • Created Date: Dec 1 2003 12:00AM