NEW FORMS OF TICKETING - INCREASING TRAFFIC SHARE

Pricing and selling are important marketing instruments whose significance in recent years has also been recognized to an increasing extent in the public transit sector. A flexible ticketing range allows service offer to be directed at specific target groups and market segments, thereby opening up new opportunities for winning over additional passengers and increasing market share. This article describes how Duesseldorf, in order to reduce road traffic and maintain readership introduced a new ticketing system.

Language

  • English

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Filing Info

  • Accession Number: 00664635
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 24 1994 12:00AM