TRANSIT MARKETING MANAGEMENT HANDBOOK: USER INFORMATION AIDS

This handbook which is designed to aid the public transportation professional in the development or improvement of user information systems, presents the community perspective and discusses the creation of conceptual objectives. A systems approach to user information is examined, and working with elements, modules and components is described. The various communication channels (mass media, face-to-face, public speakers, on board the bus, on the street, and distribution network channels) are reviewed, and the total system is outlined. This manual was developed on the basis of evaluation of potential aids by three hundred participats in laboratory research activities. The results of these research activities are summarized.

  • Corporate Authors:

    Urban Mass Transportation Administration

    Office of Transit Management
    Washington, DC  United States  20590
  • Publication Date: 1975-11

Media Info

  • Features: References;
  • Pagination: 162 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00131850
  • Record Type: Publication
  • Files: TRIS, USDOT
  • Created Date: May 14 1981 12:00AM