THE USE OF MARKETING INSTRUMENTS IN URBAN AND REGIONAL PUBLIC TRANSPORT

DE INZET VAN MARKETING INSTRUMENTEN IN HET STADS- EN STREEKVERVOER

Taking the marketing theory as the starting point, the use of the different marketing instruments in urban and regional transport is described. A classification of the assortment of line services is indicated on the base of three criteria: (1) the potency of the market; (2) the competition position (with respect to car, bicycle and train); and (3) the profil. For each product group a marketing strategy is developed and described here. It is also shown how by setting the exact priorities, a concrete action plan for the marketing can be developed. For the covering abstract of the conference see IRRD 862192.

  • Corporate Authors:

    Colloguium Vervoersplanologisch Speurwerk

    P.O. Box 45
    Delft,   Netherlands 
  • Authors:
    • DE WEGER, THD
    • KIENHORST, T
  • Conference:
  • Publication Date: 1993-6

Language

  • Dutch

Media Info

  • Features: References;
  • Pagination: p. 375-86

Subject/Index Terms

Filing Info

  • Accession Number: 00662033
  • Record Type: Publication
  • Source Agency: Institute for Road Safety Research, SWOV
  • Files: ITRD
  • Created Date: Jul 28 1994 12:00AM