USING THE MEDIA TO ENCOURAGE CHANGES IN TRAVEL BEHAVIOR

This paper describes how the University of North Carolina at Charlotte, and WSOC-TV Channel 9 developed and implemented a TV-based traffic mitigation campaign for the Charlotte metropolitan region. The paper describes the process by which the effort was developed, discusses methods used in the campaign to encourage shifts in transportation behavior, and reviews some preliminary results from the campaign. The paper concludes that cooperative ventures between the media and government can be an important component of transportation mitigation strategies in metropolitan regions and should be considered as important elements of such plans. While the short-term shifts in behavior resulting from such efforts are likely to be small, longer term impacts may be more substantial.

  • Corporate Authors:

    University of North Carolina, Charlotte

    Department of Geography and Earth Sciences
    9201 University City Boulevard
    Charlotte, NC  United States  28223
  • Authors:
    • Casey, M A
    • Hartgen, D T
  • Publication Date: 1989

Language

  • English

Media Info

  • Features: References; Tables;
  • Pagination: 31 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00666297
  • Record Type: Publication
  • Report/Paper Numbers: Transp Pub Rept No. 10
  • Files: TRIS
  • Created Date: Sep 28 1994 12:00AM