Mothers Against Drunk Driving (MADD) contracted with The Gallup Organization, Inc., to conduct a twelve-month tracking study of the public's attitudes toward drunk driving and their experiences with drunk drivers. The study was a telephone survey and covered the period of February 1993 through February 1994. This report is an executive summary of the total study results. It is based on a narrative summary of results and the original tabulated results. The total sample for this study was composed of 2,032 respondents. Sample households were randomly selected using random-digit dialing procedures. Household respondents were screened to licensed drivers and the sample was stratified by gender and region. The 95% confidence interval was plus or minus 2.2%. All respondents were asked to name what they considered to be the major highway safety problems. Over one-third (35%) cited drunk driving. This problem was cited significantly more often than any other problem. Cited second most often (23%) as a major highway safety problem was speed/speeding. Respondents were also asked to rate each of six problems as a major highway safety problem. Of the six considered problems, drivers under the influence of alcohol was cited by 97% as a major problem. Another 91% felt that drivers under the influence of illegal drugs was a major highway safety problem and over two-thirds felt that drivers who speed was a major highway safety problem. Further survey results concern the following: drunk driving and law enforcement; personal experience with drunk drivers; personal drinking and driving behavior; legal responsibility for drunk drivers; factors that may discourage drunk driving; drunk driving and specific groups; effectiveness in addressing problems of drunk drivers; awareness of organizations working to stop drunk driving; and support for ideas that may reduce drunk driving. Also included in this executive summary is a comparison of the 1991 and 1993 major study results.

  • Corporate Authors:

    Gallup Organization

    Lincoln, NE  United States  68510
  • Publication Date: 1994-4


  • English

Media Info

  • Features: Figures; Tables;
  • Pagination: 55 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00664283
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 10 2003 12:00AM