METHODLOGICAL PROBLEMS IN THE STUDY OF SHOPPING TRAVEL

The shopper faces a multi-dimensional choice situation concerning what to buy, where to buy it, how to get there, when to go, and what else can be done at the same time. This paper describes a model that was developed for the study of inter-urban shopping travel in South East England. The main feature of the approach adopted was the allowance for for the competing attractions of alternative shopping centres and information on the transport network within an overall trip generation framework. Behavior was studied at the household level rather than on the basis of aggregated zonal flows. This disaggregated approach provides a more satisfactory representation of the actual choices and decisions of consumers but still allows aggregation to an appropriate level for forecasting. A review of some of the problems encountered in obtaining data and their implications for the modeling process is given.

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  • Supplemental Notes:
    • Proceedings of the Summer Annual Meeting of the Planning and Transport Research and Computation Company, Limited.
  • Corporate Authors:

    Planning and Transport Res and Computation Co Ltd

    167 Oxford Street
    London W1R 1AH,   England 
  • Authors:
    • Robinson, RVP
    • Hebden, J J
    • Vickerman, R W
  • Publication Date: 1974

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Filing Info

  • Accession Number: 00095596
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 2 1975 12:00AM