THE MOVEMENT OF PEOPLE TOWARD LIGHTS

An experiment was designed to study the effects of path illumination on individuals encountering a left-right decision point for the first time. A set of four hypotheses which vary the statement of this theme are tested by the author. There were 111 volunteer subjects of which 4 were left handed. The experiment was contained within another experiment about which the subjects had been told. At no time were they told about this experiment. The subjects entered a room, were interviewed, read a message and acted accordingly. These "instructions" served to destroy any tendency to walk to either the right or left. They then had to circumvent a room divider to approach another experimenter who noted their choice of direction. The side walls were splashed with a controlled intensity of light. Then the volunteer experiment was conducted with the side lights off. With conclusion and lights on the experimenter again recorded the exit direction chosen by the subject. When equivalent left-right paths are presented, two-thirds of the people will take the right path unless the other is more brightly lighted. These suggestions could increase the traffic to displays such as often encountered in museums and retail stores, and could also be an aid in controlling exiting traffic on highways.

  • Availability:
  • Supplemental Notes:
    • This report presented at the Annual IES Conference, July 9-12, 1973, Pittsburgh, Pa.
  • Corporate Authors:

    United States Air Force

    Arnold Air Force Station
    Tullahoma, TN  United States  37389
  • Authors:
    • Taylor, L H
    • Socov, E W
  • Publication Date: 1974-4

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Subject/Index Terms

Filing Info

  • Accession Number: 00098449
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Research Info Serv
  • Files: TRIS
  • Created Date: Oct 18 1975 12:00AM