ROLE OF PSYCHOLOGICAL NEEDS IN MASS TRANSIT

This paper discusses the need for the use of psychological considerations in the planning of mass transit. The authors develop a set of basic psychological human needs and discuss how they might be applied to improve the image and quality of mass transit. These needs are also used to evaluate present-day bus operations as well as two modes of personal rapid transit vehicles. A section is also devoted to discussing how such a psychologically-oriented approach might influence transit marketing in order to achieve maximum effectiveness. (Author)

  • Corporate Authors:

    Planning Transport Associates, Incorporated

    P.O. Box 4824, Duke Station
    Durham, NC  United States  27706
  • Authors:
    • Tehan, C
    • Wachs, M
  • Publication Date: 1975

Media Info

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Filing Info

  • Accession Number: 00097876
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 27 1981 12:00AM