THE IMPROVEMENT AND FUTURE DEVELOPMENT OF THE RAILWAYS. THE ROLE OF MARKETING IN THE CONTEXT OF MEDIUM TO LONG DISTANCE PASSENGER TRAFFIC IN EUROPE

As railroads of the European Economic Community move closer together, major decisions will have to be taken on marketing of passenger services. Since railways are not a monopoly, the customer must always be of paramount importance with service being provided for him and not for the convenience of the railway. Discussed in this report are significance of marketing, the competitive environment, the marketing approach versus the production approach, analysis of demand, activities for which railways are best suited, market segmentation, elements determining marketing success, and product development.

  • Corporate Authors:

    International Railway Congress Association

    17-21 rue de Louvrain
    1000 Brussels,   Belgium 
  • Authors:
    • Woodruff, JGW
  • Publication Date: 1975-4

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Filing Info

  • Accession Number: 00097278
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 24 1975 12:00AM