While it is true that we must serve those who have no other way of getting around, it is also true that, in the long run, there is no such thing as a captive transit rider. The captive rider dies, moves, or scrapes together the down payment on an automobile, and we lose him the instant we are no longer competitive. In fact, we lose current riders every day. To improve transit, we must build on the base of present ridership, and that can only be done by attracting riders who are now choosing another form of transportation. Transit ridership will increase only if: people are persuaded, one by one, to try the transit system as a solution to individual transportation problems; and people, having tried transit, find that the service is, in fact, one "worth using."

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Filing Info

  • Accession Number: 00097123
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 30 1981 12:00AM