A MODEL FOR THE ROLE OF MOTIVATIONAL FACTORS IN DRIVERS' DECISION-MAKING

A new model for the motivational factors in decision-making processes undergone by drivers is introduced. It emphasizes the competition between the driver's desire to perform a certain act--induced by (excitatory) motives--in a certain traffic situation and the subjective risk associated with this desire. The import of this model to traffic-safety work lies in its emphasis on what the driver actually does in any given traffic situation rather than on his driving skill and/or the traffic conditions as such.

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  • Corporate Authors:

    Pergamon Press, Incorporated

    Maxwell House, Fairview Park
    Elmsford, NY  United States  10523
  • Authors:
    • Naatanen, R
    • SUMMALA, H
  • Publication Date: 1974-12

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00096929
  • Record Type: Publication
  • Source Agency: Highway Safety Research Institute
  • Report/Paper Numbers: HS-016 313
  • Files: TRIS
  • Created Date: Jul 15 1975 12:00AM