INFORMATION VERSUS AESTHETICS: THE GUT ISSUE IN BILLBOARD CONTROL

This paper which sets forth that the policy for control of roadside advertising should not be administered primarily as a problem of balancing aesthetic needs versus jobs but as a problem of accomadating aesthetic and information needs, makes a detailed examination of the legislative background, suggests means of refining the problem and redefining the issues, and presents the pros and cons of the aesthetics-vs-information debate. The classes of signs which form exceptions to the 1958 Act prohibiting advertising along the Interstate System are discussed. Changes are described which were intended to increase the proportion of public responsibility in the mix of motorist information services and reduce scope of the private sector's license. Observations are presented which may be applied to designing better travel information systems. Reference in also made to engineering principles which should be considered in organizing information facilities. The issues of private commercial signing and public facilities are examined with special reference to intermediate destination directional information and local directional information. Factors are listed which comprise the frame of reference for considering whether further legislation is needed. A detailed list of references is provided.

Media Info

  • Features: References;
  • Pagination: p. 46-81
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00096056
  • Record Type: Publication
  • Files: TRIS, TRB
  • Created Date: Jul 2 1975 12:00AM