MARKETING CONVENTIONAL TRANSIT: INFORMATION PROVISION AND INTRODUCTORY REWARDS

This paper addresses one aspect of a complex issue: the attempt to develop viable transit systems through the generation of noncaptive patronage. Two general premises underlie the action-oriented study on which this report is based. The first is that middle-income and upper-middle-income residents do not consider public bus transportation as a reasonable mode for intracity travel and in fact do not possess sufficient information to do so. The second is that the best promotion is an actual "initation" to the services of the bus system. Results from a study involving a small section of Cedar Rapids, Iowa, seem to substantiate the assumptions. In the study, promotional materials and free bus trips were combined with several questionnaires, both before and after a free-trip period.

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 46-55
  • Monograph Title: PUBLIC TRANSPORTATION PLANNING ISSUES
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00095588
  • Record Type: Publication
  • ISBN: 0309023645
  • Report/Paper Numbers: No. 522
  • Files: TRIS, TRB
  • Created Date: Jul 2 1981 12:00AM