MARKETING THEORY AND URBAN TRANSPORTATION POLICY

A popular theme in urban transportation policy is transportation demand management, or TDM. This policy is in response to years of trying to solve urban travel problems by increasing the supply (e.g., roads) to meet an ever-accelerating demand. As evidenced by the congestion and pollution problems in today's cities, the "supply" policy is not working. TDM focuses on managing and changing travel demand patterns. Increasing the use of mass transit, encouraging housing selection that is closer to work, making it easier to work at home on a personal computer, facilitating vanpools, and developing electronic shopping options are all TDM strategies. TDM, if anything, involves changing consumer behavior in regard to travel and travel-related choices. Three conceptual and theoretical perspectives in marketing are outlined (services marketing, cultural aspects of consumption, and reinforcement theory), and suggestions are made for significantly enhancing this task.

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1993/1402/1402-008.pdf
• Record URL:
  https://scholar.google.com/scholar_lookup?title=MARKETING+THEORY+AND+URBAN+TRANSPORTATION+POLICY&author=P.+Everett&author=L.+Ozanne&publication_year=1993
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03611981
• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1402, Public Transit: Current Research in Planning, Marketing, Operations, and Technology. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Everett, Peter B
  • Ozanne, Lucie K
• Publication Date: 1993

Language

• English

Media Info

• Features: References;
• Pagination: p. 51-56
• Monograph Title: Public transit: current research in planning, marketing, operations, and technology
• Serial:
  • Transportation Research Record
  • Issue Number: 1402
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Culture (Social sciences); Marketing; Material reinforcement; Travel behavior; Travel demand; Travel demand management; Travel patterns; Urban transportation policy
• Old TRIS Terms: Services marketing
• Subject Areas: Highways; Public Transportation; Society;

Filing Info

• Accession Number: 00641364
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Jan 5 1994 12:00AM