STRATEGIC PLANNING FOR TRANSIT AGENCIES IN SMALL URBANIZED AREAS
An approach taken by the Center for Urban Transportation Research (CUTR) to strategic planning for a transit agency in small urbanized areas is presented. The impetus for the project was the requirement of Florida Department of Transportation that all recipients of public transit block grants prepare a transit development plan. CUTR defined its role as organizing the relevant information needed to develop and support a strategic viewpoint. Information on perceptions of the transit system was sought from three groups: current riders, nonusers, and community leaders. Different techniques, including interviews, focus groups, and on-board surveys, were used to elicit information from these groups. The main advantage of this three-pronged approach was that a full range of perceptions and issues was identified, resulting in sound recommendations that reflect a clear strategic direction.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/03611981
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Supplemental Notes:
- This paper appears in Transportation Research Record No. 1402, Public Transit: Current Research in Planning, Marketing, Operations, and Technology. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
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Authors:
- Boyle, Daniel K
- Ouderkirk, Paul E
- Publication Date: 1993
Language
- English
Media Info
- Features: References;
- Pagination: p. 25-27
- Monograph Title: Public transit: current research in planning, marketing, operations, and technology
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Serial:
- Transportation Research Record
- Issue Number: 1402
- Publisher: Transportation Research Board
- ISSN: 0361-1981
Subject/Index Terms
- TRT Terms: Focus groups; Interviewing; Passengers; Small cities; Strategic planning; Transit operating agencies; Urban areas
- Uncontrolled Terms: On-board surveys
- Old TRIS Terms: Community leaders; Nonusers
- Subject Areas: Highways; Passenger Transportation; Planning and Forecasting; Public Transportation;
Filing Info
- Accession Number: 00641360
- Record Type: Publication
- Files: TRIS, TRB, ATRI
- Created Date: Jan 5 1994 12:00AM