DEVELOPMENT OF PRINCIPLES TO INFLUENCE DRIVERS AND STUDIES OF THE EFFECTS ON DRIVERS DISPOSAL TO PARTICIPATE IN FURTHER EDUCATION

UTVEEKLING AV PAVERKANSMETODER SAMT STUDIER AV EFFEKTERNA PA BILFORARES BENAGENHET ATT DELTAGA I FORTBILDNING

The project, which has been realized on behalf of the National Road Safety Office, had the purpose to study the effectiveness of various principles to influence drivers to participate in further driver education. The project included two experiments. The influence material varied according to a 2 x 3 factorial design in each experiment. The influence material was distributed by mail to approximately 11,000 subjects divided into 12 experimental groups. The dependent variable was constituted by the number of reply coupons, on which the subjects requested more information about further education in their neighborhood. Direct influence (in the form of "selling letters") was more effective than indirect influence (leaflet material based on principles from programmed learning techniques, containing a number of traffic situation problems). The most effective direct influence material was intended to form the conception, that further education is about "the driver and his limitations". Next came materials, which intended to form the conception that further education is about "traffic rules". Materials with the conception that further education is about "driving technique and critical situations" showed lowest effectiveness. The indirect influence technique gave less distinguished difference between the conception classes. However, also here materials with the conception that further education is about "driving technique and critical situations" were least effective. The other two conception classes - "judgment problems" and "traffic rules" - were both more effective and between themselves equal. Age appeared to be an effective target-group variable. Older drivers were more disposed to further education than younger. /Author/

  • Corporate Authors:

    Swedish National Road and Transport Research Institute (VTI)

    Olaus Magnus vaeg 35
    Linkoeping,   Sweden  SE-581 95
  • Authors:
    • SPOLANDER, K
    • Hamrefors, S
  • Publication Date: 1973

Language

  • Swedish

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 89 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00099562
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Research Info Serv
  • Report/Paper Numbers: No. 30
  • Files: TRIS
  • Created Date: Nov 5 1975 12:00AM