A REVIEW OF EDUCATION AND PUBLICITY IN RELATION TO ROAD SAFETY
This report is to establish the reduction in accidents, injuries and fatalities which could be expected under Australian conditions, from the use of various means of road safety education and publicity. The investigation was based on a review and analysis of Australian and overseas research and practice. The research evidence available does not allow for a cost benefit calculation relating the use of advertising and publicity campaigns to reduction in traffic accidents. There is evidence that students who take driver training are different at the outset from those who do not and would have had better records anyway. Community programs relation to the local areas and problems should be the focus of evaluation and planning for community support and should be tailored to the specific requirements of that area. It is difficult to make an experimentally based assessment of the ultimate effectiveness of mass media approaches because of difficulties in experimental control. It is concluded that there is no consistent evidence for the effectiveness of road safety education in contributing to the reduction of road accidents. Positive effects can be obtained but their impact on road safety is impossible to evaluate. /MW/
- Research sponsored by the Australian Department of Transport.
Thompson (Walter J) Proprietary Limited, Australia
- Publication Date: 1973-6
- Features: References;
- Pagination: 175 p.
- TRT Terms: City planning; Driver training; Education; Highway safety; Mass media; Measures of effectiveness; Prevention; Publicity; Safety
- Uncontrolled Terms: Effectiveness
- Subject Areas: Highways; Safety and Human Factors; Security and Emergencies;
- Accession Number: 00098941
- Record Type: Publication
- Source Agency: National Safety Council Safety Research Info Serv
- Report/Paper Numbers: NR/6
- Files: TRIS
- Created Date: Oct 18 1975 12:00AM