The role of alcohol in traffic accidents in New Zealand is briefly reviewed and reference to relative New Zealand data is made. A publicity campaign conducted by the Ministry of Transport in 1974 and designed specifically to change community attidudes toward drinking and driving from that of general acceptance to that of making the practice socially undesirable is described. A preliminary survey undertaken to evaluate the campaign showed that social pressures currently acting to curb drinking and driving are weak and that this practice appears to be accepted by the New Zealand community as normal behaviour. Alternative countermeasures to the problem of drinking and driving are examined and the conlusion drawn that penalties for drinking and driving must incorporate an element of rehabilitation.

  • Supplemental Notes:
    • Paper presented at the Sixth Summer School on Alcohol Studies, Massey University, January 1975.
  • Corporate Authors:

    Ministry of Transport, New Zealand

    Road Transport Division, Private Bag
    Wellington,   New Zealand 
  • Authors:
    • PARSONS, K R
  • Publication Date: 1975

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 9 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00098552
  • Record Type: Publication
  • Report/Paper Numbers: No. 10
  • Files: TRIS, ATRI
  • Created Date: Aug 27 1975 12:00AM