ATTITUDES TOWARDS DRINKING AND DRIVING IN NEW ZEALAND
The role of alcohol in traffic accidents in New Zealand is briefly reviewed and reference to relative New Zealand data is made. A publicity campaign conducted by the Ministry of Transport in 1974 and designed specifically to change community attidudes toward drinking and driving from that of general acceptance to that of making the practice socially undesirable is described. A preliminary survey undertaken to evaluate the campaign showed that social pressures currently acting to curb drinking and driving are weak and that this practice appears to be accepted by the New Zealand community as normal behaviour. Alternative countermeasures to the problem of drinking and driving are examined and the conlusion drawn that penalties for drinking and driving must incorporate an element of rehabilitation.
- Paper presented at the Sixth Summer School on Alcohol Studies, Massey University, January 1975.
Ministry of Transport, New ZealandRoad Transport Division, Private Bag
Wellington, New Zealand
- PARSONS, K R
- Publication Date: 1975
- Features: Figures; References; Tables;
- Pagination: 9 p.
- TRT Terms: Alcohols; Driver rehabilitation; Drunk driving; Publicity; Social values; Traffic crashes
- Uncontrolled Terms: Rehabilitation
- Old TRIS Terms: Community values
- Subject Areas: Highways; Safety and Human Factors;
- Accession Number: 00098552
- Record Type: Publication
- Report/Paper Numbers: No. 10
- Files: TRIS, ATRI
- Created Date: Aug 27 1975 12:00AM