Conurbation transport can only work as an efficient partnership between public and private systems. The purpose of marketing is to adjust the public transport service to market demands in order to encourage use in those circumstances which are most economic to the community. In this way, marketing is an instrument of traffic policy to influence modal split. But an area in which marketing fails at present is in providing clear information for the public - too often good information services are lacking which could promote public transport and maximise its efficiency and use. Fares should be set in line with the value of the service as estimated by the passengers. Experiments have shown that applying free or cheap fares does not cause massive transference from cars to public transport; it is better policy to improve the quality of the service if community subsidies are available. Market conditions advocate a graduated fares system, whereas ease of fare collection suggests flat fares: a good compromise employed in Hamburg is to use a zonal fare system. The use of season tickets of a variety of types can reduce considerably the costs and difficulties of fare collection with graduated and zonal systems. /TRRL/

  • Corporate Authors:

    Manchester University, England

    Department of Extra-Mural Studies, Holly Royal College
    Manchester M60 1QD,   England 
  • Authors:
    • Leopold, H
  • Publication Date: 1972-10

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00131431
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Conf Paper
  • Files: ITRD, TRIS
  • Created Date: May 14 1976 12:00AM