EVALUATION OF SECOND-YEAR EFFECTIVENESS OF GUARANTEED RIDE HOME SERVICE AT WARNER CENTER TRANSPORTATION MANAGEMENT ORGANIZATION

The concept of offering a "Guaranteed Ride Home" (GRH) to employees in case of emergencies to maintain and encourage ridesharing and transit use has grown in popularity among transportation management associations and single employers during the past few years, especially in Southern California. The Warner Center Transportation Management Organization was one of the first organizations to design and offer such a service to its entire membership as early as 1989. To date, there has been little information on the impact of GRH services in maintaining and recruiting solo drivers for alternative forms of transportation such as carpooling, vanpooling, buspooling, and public transit. Data are provided through the evaluation of Warner Center's second year of offering a comprehensive GRH Service to its 45 member companies, which employ over 33,000. The study identifies 600 employees who began carpooling, vanpooling, or riding a bus during the past year and indicated that the GRH service most influenced their decision to do so. In addition, 50% of those surveyed said that the GRH service was important in their decision to rideshare or take transit. Furthermore, a majority of management believe that the service is a vital part of their overall rideshare incentive package. Overall costs, usage, and responsiveness of the service are also identified. The conclusion reached is that this service costs very little, was used very little, but was abused very little. However, it successfully removed an important roadblock to ridesharing and transit use by converting a significant number of solo drivers.

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1992/1338/1338-012.pdf
• Record URL:
  https://scholar.google.com/scholar_lookup?title=EVALUATION+OF+SECOND-YEAR+EFFECTIVENESS+OF+GUARANTEED+RIDE+HOME+SERVICE+AT+WARNER+CENTER+TRANSPORTATION+MANAGEMENT+ORGANIZATION&author=C.+Park&publication_year=1992
• Availability:
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• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1338, Public: Bus, Paratransit, and Ridesharing. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Park, Christopher
• Publication Date: 1992

Language

• English

Media Info

• Features: Tables;
• Pagination: p. 90-93
• Monograph Title: Public transit: bus, paratransit, and ridesharing
• Serial:
  • Transportation Research Record
  • Issue Number: 1338
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Buspools; Carpools; Costs; Data collection; Decision making; Demand responsive transportation; Incentives; Measures of effectiveness; Performance; Public transit; Ridesharing; Surveys; Utilization; Vanpools
• Identifier Terms: Guaranteed Ride Home
• Uncontrolled Terms: Effectiveness
• Geographic Terms: Southern California
• Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation; Research;

Filing Info

• Accession Number: 00625119
• Record Type: Publication
• ISBN: 0309052009
• Files: TRIS, TRB
• Created Date: Oct 19 1996 12:00AM