The Ventura Freeway Improvement Project Vanpool Support Program (VSP) discount strategy is examined. This program was used to introduce Ventura Freeway Corridor commuters to vanpooling. Results from the project indicate that changes in travel behavior were price sensitive in that 673 commuters were willing to make the trade-off between lower fares and the value placed on privacy and convenience in order to sample vanpooling.

Media Info

  • Features: Figures; References;
  • Pagination: p. 21-25
  • Monograph Title: Rideshare programs: evaluation of effectiveness, trip reduction programs, demand management, and commuter attitudes, 1991
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00621504
  • Record Type: Publication
  • ISBN: 0309051592
  • Files: TRIS, TRB
  • Created Date: Apr 30 1992 12:00AM