PORTRAYALS OF DRIVING AND ALCOHOL IN POPULAR TELEVISION PROGRAMMES SCREENED IN AUSTRALIA

A content analysis of the portrayals of driving incidents and alcohol incidents in popular television programmes has been conducted, as well as the examination of a sample of alcohol advertisements. In general, the study concluded that driving is presented fairly responsibly on television watched by adults. Those incidents of irregular and dangerous driving which occurred were mainly found in American productions. A number of observations are made concerning the portrayal of alcohol and alcohol advertisements. (Author/TRRL)

  • Availability:
  • Corporate Authors:

    Office of Road Safety, Australia

    GPO Box 594
    Canberra, A.C.T.,   Australia 
  • Authors:
    • Noble, G
    • Martin, David
    • FORD, J
    • Harbilas, R
    • Hornsey, A
    • Noble, E
    • Nolan, J
  • Publication Date: 1990-6

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00620366
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0-642-51363-5
  • Report/Paper Numbers: CR 90
  • Files: ITRD, TRIS, ATRI
  • Created Date: Mar 31 1992 12:00AM