DESIGNING CARS WITH YOU IN MIND: THE HIDDEN SOURCE OF CUSTOMER SATISFACTION

The author, President of Nissan Research and Development, reveals his company's commitment to customer satisfaction. It has made a commitment to North American Consumers to design vehicles with them in mind. The first vehicle to result from that commitment is called the Quest. He describes Nissan's in-house interaction between development technology and process technology during the life of a project.

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  • Corporate Authors:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, MI  United States  48109-2150
  • Authors:
    • Narita, R
  • Publication Date: 0

Media Info

  • Pagination: p. 30-32
  • Serial:
    • UMTRI Research Review
    • Volume: 22
    • Issue Number: 2&3
    • Publisher: University of Michigan Transportation Research Institute
    • ISSN: 0739-7100

Subject/Index Terms

Filing Info

  • Accession Number: 00619581
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 29 1992 12:00AM