MARKETING ETHICS AMONG LTL MOTOR CARRIERS: PERSPECTIVES OF SENIOR EXECUTIVES

This study attempts to refine existing knowledge on the ethicalness of selected marketing issues by soliciting responses from senior-level executives in the less-than-truckload (LTL) motor carrier industry. This article focuses three areas: (1) determining the importance of the ethical issues, (2) the responding company's actual behavior on these issues, and (3) their competitor's behavior on these issues. The latter two offer an important perspective, because many of the previous studies had only investigated a respondent's perceptions of the ethicalness of a particular situation.

Media Info

  • Features: Tables;
  • Pagination: p. 123-133
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00619559
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 29 1992 12:00AM