MARKETING AS PART OF THE HOV PLANNING PROCESS. FIFTH NATIONAL HIGH-OCCUPANCY VEHICLE (HOV) FACILITIES CONFERENCE, HOV FACILITIES--COMING OF AGE, CONFERENCE PROCEEDINGS, APRIL 28 - MAY 1, 1991, SEATTLE, WASHINGTON

This paper suggests a marketing orientation and partnering strategies to strengthen the HOV planning process. Following a brief introduction, an historical overview of public sector marketing is presented. The next section discusses a variety of marketing strategies appropriate for inclusion in the HOV planning process, and the advantages of those strategies. The final section gives specific examples of what those marketing activities can include. Four activity phases of the HOV marketing process are identified. They are (1) Data Gathering, (2) Public and Private Communication, (3) General Awareness, and (4) Evaluation.

• Record URL:
  https://onlinepubs.trb.org/Onlinepubs/trcircular/384/384-013.pdf
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00978515
• Supplemental Notes:
  • This conference was conducted by the Transportation Research Board, National Research Council, Municipality of Metropolitan Seattle and Washington State Department of Transportation in cooperation with the Federal Highway Administration and the Federal Transit Administration. This paper appears in Appendix 1 of the Conference Proceedings; the presentation of this paper appears on pages 27-30. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Stamm, H
• Publication Date: 1991-12

Media Info

• Media Type: Digital/other
• Features: References;
• Pagination: p. 155-180
• Serial:
  • Transportation Research Circular
  • Issue Number: 384
  • Publisher: Transportation Research Board
  • ISSN: 0097-8515

Subject/Index Terms

• TRT Terms: Awareness; Benefits; Communication; Conferences; Data collection; Evaluation; Facilities; Governments; High occupancy vehicle lanes; High occupancy vehicles; Marketing; Planning; Promotion; Traffic lanes
• Old TRIS Terms: Communicating; Reserved lanes; Strategy
• Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration; I72: Traffic and Transport Planning; I73: Traffic Control;

Filing Info

• Accession Number: 00618819
• Record Type: Publication
• Files: TRIS, TRB, ATRI
• Created Date: Jan 31 1996 12:00AM