DELIVERING AND MANAGING BAD NEWS - A CASE STUDY

The article describes how Wisconsin Department of Transportation handled a situation in which it had to announce the delaying of the correctiion of an accident prone situation, as well as the possiblility that not only might some old buried fuel tanks be leaking, but that a former landfill beneath the community's major shopping center might be leaching contiminants. The management of this information was also complicated by a number of potentially affected interests: state legislators; suburbs with landfills used by municipalities; owners of properties; the mayor and council that had demanded safety measures. The details of the public relations plan are described. An essential goal of the department's media relations was to educate the public. The implementation of the plan is also described. Initial press coverage was as hoped for: matter-of-fact reporting that did not alarm the public. The final results of the environmental investigations and their presentation is described in which the findings were simplified. The strategy of educating the public, and being very open with the public proved successful.

  • Availability:
  • Corporate Authors:

    Institute of Transportation Engineers (ITE)

    Washington, DC  United States 
  • Authors:
    • Fries, D
  • Publication Date: 1991-8

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00611261
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 31 1991 12:00AM