ASSESSMENT OF THE OCEAN CARRIER DECISION ENVIRONMENT: A LONGITUDINAL STUDY

This paper examines the decision-making process used by Eastern Canadian shippers to evaluate ocean carriers of containerized cargo and discusses whether or not altered competitive conditions in the global marketplace over the past seven years are reflected at the firm level by changes in the terms of sale quoted, in the relative reliance of firms on external parties to assist in or make the carrier selection decision, and in the basic features of the decision-making process. This study is a repeat of part of a much larger investigation conducted in 1982 into carrier selection decisions for container shipments to overseas destinations. Since 1982, there have been dramatic developments in the industry, particularly in intermodal services and technologies as well as implementation of the Shipping Conferences Exemption Act 1987. The paper focuses on the environment of the carrier selection decision process, leading up to the point at which a shipper has identified his or her options and is now ready to establish the criteria against which different carriers are to be evaluated. It seeks to compare and contrast results from the 1982 study with those found in 1989 to identify any shifts which may have occurred in the decision-making environment at the firm level, as these will influence carrier marketing strategy and its implementation. The paper concludes that there has been a significant and substantial shift in the decision-making environment.

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  • Accession Number: 00610178
  • Record Type: Publication
  • Report/Paper Numbers: HS-041 177
  • Files: TRIS
  • Created Date: Jun 30 1991 12:00AM