Mothers Against Drunk Driving (MADD) contracted with The Gallup Organization, Inc., to conduct a twelve-month tracking study of the public's attitude toward drunk driving and the experience members of the public have had with drunk drivers. The study was a telephone survey and covered the period of September 1990 through August 1991. This report is an executive summary of the total study results. A narrative summary of results and tabulated results are available as separate reports. The total sample for this study was composed of 9,028 licensed drivers. The survey instrument was developed specifically for this study. Some of the basic conclusions derived from this study were as follows: (1) A plurality of the American public considers drunk driving the major highway safety problem in the country. (2) While a plurality of drivers felt first offense drunk driving penalties were not severe enough, it must be recognized that the perceived most effective deterrent to drunk driving, by those who drink, was a realization of what could happen to others or self if a collision occurs following drinking. (3) About 40% of the drivers knew someone killed or injured in a collision involving a perceived drunk driver and about the same percent knew someone who had suffered property damage due to a perceived drunk driver. Over one-half knew someone who had been convicted of drunk driving. These results point out the magnitude of the problem of perceived drunk driving. (4) A large majority of drivers do, on occasion, consume alcoholic beverages. Of those who drink, a large majority report they have changed their behavior during the last couple of years and one of the more commonly cited changes was the implementation or adoption of a designated driver system. (5) A major result of note was the widely held perception that younger drivers are a major group involved in driving after drinking. This strongly encourages greater efforts to reach this group. (6) Of the different organizations working to curb drunk driving, MADD is clearly the dominant organization. MADD is also considered to be an effective organization in working toward this goal.

  • Corporate Authors:

    Mothers Against Drunk Driving

    P.O. Box 541688
    Dallas, TX  United States  75354-1688
  • Publication Date: 1991-9

Media Info

  • Features: Appendices; Figures;
  • Pagination: 42 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00616525
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 30 1991 12:00AM