Educational marketing is a competitive tool which must now be utilized for mere survival in today's dynamic world. An educational institution must present its specialty "niche" in the marketplace much the same way as business. Marketing offers many advantages other than student recruitment. Its principles can be applied to the selection of faculty, positioning within the marketplace (academic rankings) and in the resource allocation process. The application of basic marketing principles will only enhance the success of collegiate aviation education programs.

  • Corporate Authors:

    National Institute for Aviation Research

    Wichita State University
    Wichita, KS  United States  67208-1595
  • Authors:
    • Goodell, P W
    • Bowen, B D
    • Holt, M J
  • Publication Date: 1991-6

Media Info

  • Features: References; Tables;
  • Pagination: 30 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00616104
  • Record Type: Publication
  • Report/Paper Numbers: 91-18
  • Files: TRIS
  • Created Date: Oct 31 1991 12:00AM