EVALUATION OF A COMMUNITY-WIDE INCENTIVE PROGRAM TO PROMOTE SAFETY RESTRAINT USE

A program was designed and evaluated to determine the feasibility of implementing an incentive campaign to promote safety restraint use, primarily among children up to age 13. During a five month period, community residents were eligible to win monthly prizes and a grand prize by buckling up all automobile occupants when driving. Systematic monitoring of traffic and a telephone survey indicate that the program was minimally effective, reaching the attention of only about half the families with children in the community despite extensive advertising. Effects of the program on seat belt use closely paralleled airing of radio announcements, appear to have been confined primarily to children under age four, and tailed off somewhat after the initial response.

  • Availability:
  • Corporate Authors:

    American Public Health Association

    800 I Street, NW
    Washington, DC  United States  20001-3710
  • Authors:
    • Foss, R D
  • Publication Date: 1989-3

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00608528
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-040 760
  • Files: HSL, TRIS, USDOT
  • Created Date: May 31 1991 12:00AM