USING NATIONAL NEWS EVENTS TO STIMULATE LOCAL AWARENESS OF PUBLIC POLICY ISSUES

Community leaders in Atlanta, Georgia, Detroit and Lansing, Michigan, and San Francisco, California participated in a demonstration of techniques to disseminate information and increase public awareness of the recommendations from the Surgeon General's Workshop on Drunk Driving, held in December 1988. Local officials worked with Public Health Service Officers to educate and inform the public about the workshop recommendations as well as other alcohol related concerns, and to encourage public involvement. With minimal assistance from Federal agencies and Washington-based health interest groups, the communities developed unique approaches to generating local television, radio, and newspaper coverage of an event that had originated as national news. The events demonstrated, with minimal Federal suupport, that local groups can create media attention in conjunction with national news, and local media events can lead to successful community activism. The techniques can be applied by other community groups to gaining media attention to encourage the public to support issues of common concern.

  • Availability:
  • Corporate Authors:

    U.S. Public Health Service

    Parklawn Building, Room 13C-26, 5600 Fishers Lane
    Rockville, MD  United States  20857
  • Authors:
    • Convissor, R B
    • Vollinger Jr, R E
    • Wilbur, P
  • Publication Date: 1990

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00607980
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 31 1991 12:00AM