FINAL CASE STUDY FOR THE NATIONAL SCENIC BYWAYS STUDY: PLANNING ROADSIDE INFORMATION: OREGON HIGHWAY 30 CASE ANALYSIS

This research project investigates the design of scenic routes and outlines a scenic route planning process, focusing in particular on signing for significant attractions or features which are in or associated with the highway corridor. The analysis is based on a case study of U.S. Highway 30 from the outskirts of Portland to and including the City of Astoria. Research methodology consisted of a literature review, an analysis of the Highway 30 corridor and the attractions it includes, and collection and interpretation of data regarding user attitudes on scenic route design. The report consists of six chapters. Chapter I is an introduction. Chapter II discusses scenic route characteristics and design considerations, including factors which influence demand. This discussion is based on the literature review and other materials. Chapter III describes and assesses Highway 30 as a scenic route. This chapter includes discussions of travel growth in this corridor, typical visitor activities and their relationship to the highway, and the number and characteristics of attractions in the corridor. Data collected from the sample of highway reviewers is analyzed and discussed in Chapter IV, focusing on reactions to individual attractions and attractions-specific suggestions for signing and other improvements. Additional discussion of design considerations is found in Chapter V, where the focus is on how Highway 30 attractions relate to each other and what improvements are most attractive overall for the corridor. Finally, Chapter VI reviews the findings of the study and makes recommendations for a Highway 30 Prototype Roadside Information System. The appendices include a copy of the data collection instrument and a review of methodology which helps guide use of the research methodology in other scenic highway planning situations.

• Record URL:
  https://rosap.ntl.bts.gov/view/dot/54247
• Corporate Authors:

  Oregon Economic Development Department

  595 Cottage, NE
  Salem, OR  United States  87310

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1990-9

Media Info

• Media Type: Digital/other
• Features: Appendices; References; Tables;
• Pagination: 56 p.

Subject/Index Terms

• TRT Terms: Attitudes; Case studies; Data analysis; Data collection; Highway design; Highway planning; Improvements; Information systems; Mathematical analysis; Recommendations; Reviews; Scenic highways; Signs
• Geographic Terms: Oregon
• Old TRIS Terms: Attractions
• Subject Areas: Design; Economics; Highways; Planning and Forecasting; Research; Society; I21: Planning of Transport Infrastructure;

Filing Info

• Accession Number: 00608446
• Record Type: Publication
• Report/Paper Numbers: FHWA-ED-90-039
• Files: NTL, TRIS, USDOT
• Created Date: May 31 1991 12:00AM