EVALUATION OF THE TELEVISION PROGRAM "FAMILY OUDENRIJN" AND ITS ORGANIZER FUNCTION

EVALUATIE VAN HET TELEVISIEPROGRAMMA "FAMILIE OUDENRIJN" EN ZIJN ORGANIZERFUNCTIE

The results of the traffic education television program "Family Oudenrijn" and eight traffic education shows (regional manifestations with demonstrations, performances and information) are evaluated. The television series as well as the shows are part of the public information package of the Dutch Ministry of Transport. They are correlated to each other and serve as an organizer for information on traffic safety : they run like a continuous thread and make a medium for information measures on a regional and local level. The evaluation has been done on the four elements of the organizer function : agenda setting, mobilisation, integrated communication and social dilemma. To have any effect people must look at the television series, they must visit the shows and they must appreciate those two positively. See also IRRD 821394.

Language

  • Dutch

Media Info

  • Pagination: 48 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00606301
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: R-89-38
  • Files: ITRD, TRIS
  • Created Date: Mar 31 1991 12:00AM