MARKETING AND PROMOTION OF DEMAND-RESPONSIVE TRANSPORTATION. SPEAKER 3

The successful marketing program of the CNY Centro which registered substantial increases in ridership and revenues is described. Marketing functions have included the following: researching group transportation needs (which uncovered a great deal of latent demand) and elderly and handicapped transportation needs; the establishment of reasonable pricing policies; modification of bus design and equipment of minibuses for the elderly and handicapped (equipped with a wheelchair); monthly call-a-bus newsletter and literature; programing activities (guidelines are issued by a policy making advisory committee) which include the elderly and disabled, and involving social agencies; and instituting special promotions and services involving reduced rates. Projects which have improved the image of the total system and have become responsive and responsible to the social services and commercial enterprises in the region are listed and discussed. These include the a super shopper's special, a farmers market bus, a cooperative arrangement with a restaurant corporation, a park-and-ride venture operating 5 parking lots, a subscription service, major technical improvements in equipment and service, winning of a maintenance efficiency award, a driver patroling service, and newspaper sales on buses.

Media Info

  • Media Type: Print
  • Pagination: pp 132-136
  • Monograph Title: DEMAND-RESPONSIVE TRANSPORTATION SYSTEMS & SERVICES
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00126186
  • Record Type: Publication
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 3 1981 12:00AM