MARKETING AND PROMOTION OF DEMAND-RESPONSIVE TRANSPORTATION. SPEAKER 3

The successful marketing program of the CNY Centro which registered substantial increases in ridership and revenues is described. Marketing functions have included the following: researching group transportation needs (which uncovered a great deal of latent demand) and elderly and handicapped transportation needs; the establishment of reasonable pricing policies; modification of bus design and equipment of minibuses for the elderly and handicapped (equipped with a wheelchair); monthly call-a-bus newsletter and literature; programing activities (guidelines are issued by a policy making advisory committee) which include the elderly and disabled, and involving social agencies; and instituting special promotions and services involving reduced rates. Projects which have improved the image of the total system and have become responsive and responsible to the social services and commercial enterprises in the region are listed and discussed. These include the a super shopper's special, a farmers market bus, a cooperative arrangement with a restaurant corporation, a park-and-ride venture operating 5 parking lots, a subscription service, major technical improvements in equipment and service, winning of a maintenance efficiency award, a driver patroling service, and newspaper sales on buses.

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  • Supplemental Notes:
    • Presented at the Fifth Annual International Conference on Demand-Responsive Transportation Systems conducted by the TRB, Nov. 11-13, 1974, Oakland, Calif.; and co-sponsored by American Public Transit Association, California DOT, Alameda-Contra Costa Transit, MIT, UMTA and Technology Sharing Program of U.S. DOT. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
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    Transportation Research Board

    500 Fifth Street, NW
    Washington, DC  United States  20001
  • Authors:
    • Frank, Warren H
  • Conference:
  • Publication Date: 1975

Media Info

  • Media Type: Digital/other
  • Pagination: pp 132-136
  • Monograph Title: DEMAND-RESPONSIVE TRANSPORTATION SYSTEMS & SERVICES
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00126186
  • Record Type: Publication
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 3 1981 12:00AM