MARKETING AND PROMOTION OF DEMAND-RESPONSIVE TRANSPORTATION. SPEAKER 2

Marketing demand-responsive transportation (DRT) is discussed largely on the basis of experiences in Rochester, New York (implemented in 1973) and a new service in Denver. Marketing is viewed as the dynamics of making a beneficial service available to the communities served for value received. In Rochester, a flexible fare policy was developed to offset the rather high fares (the system was entirely locally financed). Discounted weekly passes, home-to-work, home-to-school, feed-a-bus, and dial-a-bus rates were established. Groups of 2 or more can ride for reduced rates provided everyone in the group have a common origin and destination. Other promotional fares included Rider Appreciation Week, when home-to-work passes were reduced. Another fare promotion called "Lets Split" was designed to introduce DRT to residents of a new service area by splitting the $1 fare with them. A flexible fare policy is planned in the Denver Regional Transportation District's DRT service planned for the elderly and handicapped. The newly designed buses (of this door-to-door service) have lower floors, wheelchair lifts and tie downs, and an extending entrance step.

Media Info

  • Media Type: Print
  • Pagination: pp 131-132
  • Monograph Title: DEMAND-RESPONSIVE TRANSPORTATION SYSTEMS & SERVICES
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00126185
  • Record Type: Publication
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 3 1981 12:00AM