ROLE OF PSYCHOLOGICAL NEEDS IN MASS TRANSIT

This paper discusses the need for the use of psychological considerations in the planning of mass transit. The authors develop a set of basic psychological human needs and discuss how they might be applied to improve the image and quality of mass transit. These needs are also used to evaluate present-day bus operations as well as 2 modes of personal rapid transit vehicles. A section is also devoted to discussing how such a psychologically oriented approach might influence transit marketing in order to achieve maximum effectiveness.

  • Corporate Authors:

    Planning Transport Associates, Incorporated

    P.O. Box 4824, Duke Station
    Durham, NC  United States  27706
  • Authors:
    • Tehan, C
    • Wachs, M
  • Publication Date: 1975-6

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00099805
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 18 1975 12:00AM