ROLE OF PSYCHOLOGICAL NEEDS IN MASS TRANSIT

This paper discusses the need for the use of psychological considerations in the planning of mass transit. The authors develop a set of basic psychological human needs and discuss how they might be applied to improve the image and quality of mass transit. These needs are also used to evaluate present-day bus operations as well as 2 modes of personal rapid transit vehicles. A section is also devoted to discussing how such a psychologically oriented approach might influence transit marketing in order to achieve maximum effectiveness.

• Corporate Authors:

  Planning Transport Associates, Incorporated

  P.O. Box 4824, Duke Station
  Durham, NC  United States  27706
• Authors:
  • Tehan, C
  • Wachs, M
• Publication Date: 1975-6

Media Info

• Pagination: p. 35-50
• Serial:
  • High Speed Ground Transportation Journal
  • Volume: 9
  • Issue Number: 2

Subject/Index Terms

• TRT Terms: Human factors; Passenger cars; Passenger service; Psychological aspects; Public transit; Vehicle design
• Old TRIS Terms: Passenger car design
• Subject Areas: Design; Passenger Transportation; Public Transportation; Railroads; Safety and Human Factors;

Filing Info

• Accession Number: 00099805
• Record Type: Publication
• Files: TRIS
• Created Date: Oct 18 1975 12:00AM