ROLE OF PSYCHOLOGICAL NEEDS IN MASS TRANSIT
This paper discusses the need for the use of psychological considerations in the planning of mass transit. The authors develop a set of basic psychological human needs and discuss how they might be applied to improve the image and quality of mass transit. These needs are also used to evaluate present-day bus operations as well as 2 modes of personal rapid transit vehicles. A section is also devoted to discussing how such a psychologically oriented approach might influence transit marketing in order to achieve maximum effectiveness.
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Corporate Authors:
Planning Transport Associates, Incorporated
P.O. Box 4824, Duke Station
Durham, NC United States 27706 -
Authors:
- Tehan, C
- Wachs, M
- Publication Date: 1975-6
Media Info
- Pagination: p. 35-50
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Serial:
- High Speed Ground Transportation Journal
- Volume: 9
- Issue Number: 2
Subject/Index Terms
- TRT Terms: Human factors; Passenger cars; Passenger service; Psychological aspects; Public transit; Vehicle design
- Old TRIS Terms: Passenger car design
- Subject Areas: Design; Passenger Transportation; Public Transportation; Railroads; Safety and Human Factors;
Filing Info
- Accession Number: 00099805
- Record Type: Publication
- Files: TRIS
- Created Date: Oct 18 1975 12:00AM