THE PUBLIC IMAGE OF AMERICAN RAILROADS: A CHALLENGE TO RAILROAD MANAGEMENT : SOME SELECTED CASE EXAMPLES

No abstract provided.

• Supplemental Notes:
  • BY ROGER ERWIN PUTA OTHER PHYS. DESCRIPTION: IV THESIS M.S. IN TRANSPORTATION--NORTHWESTERN UNIVERSITY, 1968 INCLUDES BIBLIOGRAPHICAL REFERENCES LEAVES 95-103
• Authors:
  • PUTA, R E
• Publication Date: 1968

Language

• English

Subject/Index Terms

• TRT Terms: Advertising; Corporations; Public relations; Railroads
• Uncontrolled Terms: Corporate image
• Geographic Terms: United States
• Subject Areas: Railroads;

Filing Info

• Accession Number: 00575443
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: TLIB
• Created Date: Sep 30 1991 12:00AM